Showcase
Discipline: Product Design
2012-2015
Authy
What i did for AUTHY
Authy was acquired in February of 2015 by TWLO
YCombinator W12
The Authy logo and brand
Daniel Palacio, the founder, found me via a YC dinner conversation with Jack Dorsey (who did not know who I was). Daniel was seeking advice about branding and how to brand a successful tech company. At some point Jack said, "just find the person who did the technology brand you love and think is most successful." Daniel said, "twilio." Jack replied, "then find the person who did twilio." And that's how we met and what we eventually made is the Authy brand that you see above that still sits inside of Twilio to this day as a standalone brand.
Direction 1
Something approachable "like airbnb."
Direction 2
Something "solid - like a fortress."
Direction 3
"Something else that represents security / safety." This is the one we did iterations on.
Pricing page
One of the deeper dives I did on the Authy website was on the pricing page. I did dozens of designs to land on this and it converted extremely well for years.
I'd probably do this
Brand is there, but not overboard. Timers are obvious, tap to copy, clear thick mono font for the numbers and clean logos for the connected accounts. Easy and simple to navigate with my accounts easy to switch via avatar. The current app does need someone new to take the reigns again and breathe some new life into it.
